Writing a Book for Business is one of the best tools to use for business branding today.
Benefits of being an author include:
Positioning yourself as an Authority in your field of expertise.
Added revenue source for your business, such as higher speaking fees, etc.
Books are used as an extended business card and so much more.
In this six-week course, you will:
Have expert guidance and understand what it takes to write a book that sells from an award-winning author.
Have a book started and a clear path to completion.
Have a solid understanding of the craft and genre.
Know your own publishing path that works for your business.
Understand how to make money from your book.
INTRODUCING...
Write a Book to Grow Your Business
At the end of this six-week course, you will have all the tools needed to write your engaging story, understand how to publish it, and begin using it to grow your business, adding to your bottom line.
The Schedule
Week
Getting in the Writer's MINDSET & Realistic Goal Setting
1
Writers dream of becoming an author, but don't
succeed. Why? The fundamental reason is they do not have the right Mindset. We set the foundation here.
You'll learn:
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What it takes to become an author.
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7 Different Strategies to get in the writer’s Mindset.
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What it takes to write a story that’s marketable.
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How long it takes to write your story.
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How to set realistic goals in a busy schedule.
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How to see results without getting burned out in the process.
Week
Starting Your Story With a Hook - Identify Genre & Audience
2
Writers often get stuck on how to start a story. I'm
going to take you through an easy way to get your book started and make sure it’s engaging for your reader.
In this session, you'll learn:
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What stories must have to be successful.
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Story Structure - templates & instruction.
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Strategies to start your story and construct your
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main message, identify genre, and target audience.
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How to write a story that readers can get hooked
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into and stay engaged to the end.
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Establishing your voice and authority.
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Finding your point of view and staying consistent.
Week
Polishing Your Work
3
Your first draft is never your final, but it can be easier
to edit when you know what to watch for. Learn what
to avoid and how to fix major problems many writers
miss.
In this session, you'll learn:
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How to detect common mistakes when revising your book.
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Learn how to validate your message and ensure reader buy in.
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10 self-editing tools you’ll need.
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What authors must know about editing.
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Learn how to move forward during this challenge.
Week
What Publishers Look For
4
Writers often get tripped up on the publishing process,
especially with the changes in the last few years. Hear
MUST KNOW information.
You'll learn:
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What has changed in publishing your book today.
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What first-time authors MUST KNOW about publishing.
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What you need to create an engaging book proposal.
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What publishers look for in their authors.
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How royalties are structured on self-publishing.
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How to determine the path to publishing your book.
Week
Making Successful Authors & Making Money from Your Book
5
If you're ready to become an author but wonder if you
can become that successful author, hear the secrets
and strategies to success.
In this session, you'll learn:
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How to write your pitch for your book.
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How successful authors use a book to grow their business.
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How to get endorsements for your book.
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Identifying your own keys to successful marketing.
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How to implement marketing strategies without getting burned out.
Week
Creating Your Book Launch & Wrap Up
6
Learn how to be successful, especially with marketing
their book and getting revenue.
In this session, you'll learn:
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Step-by-step guide to your own book launch event.
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Submitting to media outlets worthy of your book.
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Get a list of viable media options including podcasts, publications, TV and more.
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Evaluating best revenue opportunities for your book.
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Get all of your questions answered here so you
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have your clear path to success.
Hey there, I'm Jackie Haley.
I'm an award-winning author, speaker and entrepreneur.
I have a passion for writing, for making a difference and for helping others with similar passions.
I created this 5 day training and my brand, Dream to Author, to help aspiring writers become published, providing assistance through online training and coaching services. Besides speaking engagements and my writing career, I have over 15 years of experience in nonprofit management and running my own consulting business doing strategic planning projects and more for nonprofit organizations.
I love working with authors, especially first-time ones, to help them through every step of the publishing journey from writing to editing to finding a publisher to getting it into the hands of readers.